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WEEKEND BOOTCAMP · SATURDAY 22 AUGUST 2026 · 12 SEATS

Build your next campaign in four hours, with AI doing the heavy lifting.

Bring a live campaign you are responsible for. Leave with a finished campaign plan and a prompt pack built around your own product, your own audience and your own tools. Not a course. A working session.

Taught by Daz, who has run this work for Wallex, Animoca and XCL World Academy.

Saturday 22 August 2026, 9am to 1pm

Online, live on Zoom

S$250 promotional price

12 seats, so everyone gets live feedback

Take a seat, S$250

Full refund up to 7 days before. If we cancel, you choose a refund or a free transfer. Read the terms

THE PROBLEM

You know AI should be speeding this up. It is not.

You own a campaign outcome. The planning eats your week, the briefing eats another day, and the AI advice you find online is either a list of tools you do not use or a prompt that produces something you would never send to a customer.

The gap is not the tools. It is that nobody has shown you a workflow that runs end to end, from a blank brief to a campaign you would actually put your name on, with the AI doing the parts it is genuinely good at and you doing the parts it is not.

That is the whole session.

WHAT YOU LEAVE WITH

Three things, in your hands, by 1pm.

A finished campaign plan

Not a template you fill in later. The actual plan for the actual campaign you walked in with: audience, message, channel, assets and how you will know it worked.

A prompt pack that fits your stack

The prompts we build and test in the room, tuned to your product and your tone, saved in a document you keep. These are the ones that survived being tried on real work, not the ones that sound clever.

A workflow you can run again

The five-step method, written down, so the second campaign takes you an hour instead of a week.

On Monday you brief your team from the plan you built on Saturday.

THE AGENDA

Four hours, hour by hour. No filler.

9:00 to 9:30

The brief that changes everything

Why most AI output is weak, and the single input that fixes it. You write the brief for your own campaign. We pressure-test three of them live.

9:30 to 10:30

Audience and message

Building an audience picture and a message hierarchy with AI as a research partner rather than a copywriter. You produce yours. We work through the ones that are stuck.

10:30 to 10:45

Break

Fifteen minutes.

10:45 to 12:00

Assets and production

The production workflow, run live. You build the first real assets for your campaign. This is the longest block on purpose, because this is where the time saving actually lives.

12:00 to 12:45

Measurement and the failure check

How you will know it worked, and the pre-mortem that catches the campaign that was going to flop. Every participant gets their plan reviewed out loud.

12:45 to 1:00

Your Monday plan

You write the three things you will do first, and we tell you which one to do on Monday.

WHO THIS IS FOR

This is built for one person.

A marketing or growth manager who owns a live campaign right now, works somewhere between 50 and 500 people, and has run enough campaigns to know where the time goes.

It is right for you if

You have a campaign in flight or starting in the next month.

You use AI occasionally and suspect you are using maybe a tenth of what it could do.

You would rather leave with your own work finished than with somebody else’s slides.

It is not right for you if

You want a certificate or a multi-week curriculum. This is neither.

You have never run a campaign. You will not have the raw material to work on.

You want a strategy off-site. This is a working session with laptops open.

WHY 12 SEATS

Twelve, because everyone gets looked at.

In a four-hour session, twelve is the number at which every person’s actual work can be reviewed out loud, in the room, by someone who has done this professionally.

Thirty people is a lecture. Twelve is a workshop. That is the entire reason for the cap, and it is why seats close rather than expand.

WHO IS TEACHING

Daz

Daz has spent close to a decade building and running marketing, product and growth work for companies including Wallex, Animoca, XCL World Academy and Spireworks, across design systems, marketing technology and growth. He runs Leaders Hangar, and teaches the workflow he uses on client work rather than a tidied-up version of it.

Work behind this method has been delivered for Wallex, Maison, XCL World Academy, Spireworks, ITTECH and Animoca.

FOR YOUR MANAGER

Need to expense it? Forward this.

I would like to attend the AI Campaign Sprint on Saturday 22 August. It is a four-hour practical session, S$250 at the current promotional price, held on a weekend so it does not affect delivery time.

I will come back with a completed campaign plan for [name the campaign], a set of tested AI prompts built around our product, and a repeatable workflow the wider team can use. The intended saving is the planning and production time we currently spend on every campaign cycle.

Details are here: leadershangar.com/ai-campaign-sprint

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